- "Trust my snap
judgement, buy this book: you’ll be delighted"
- -The New York Times
- -Evening Standard
…the implications for business, let alone love, are
- -New Statesman
might just change your life”
buy this book? You already know the answer to that”
- -Independent on Sunday
An art expert sees a ten-million-dollar sculpture
and instantly spots it’s a fake.
A marriage analyst knows within minutes whether a
couple will stay together.
A Fire-fighter suddenly senses he has to get out of
a blazing building.
A speed dater clicks with the right person…
This book is all about those moments when we ‘know’
something without knowing why. Here Malcolm Gladwell,
one of the world’s most original thinkers, explores
the phenomenon of ‘Blink‘, showing how a snap
judgement can be far more effective than a cautious
decision. By trusting your instincts, he reveals, you’ll
never think about thinking in the same way again…