By Lee McCormack
Paperback, 220pages, 22 ×
16.2 × 2cm
chapter of Lee McCormack's extremely engaging
manifesto/how-to book on becoming an industrial designer
begins, "Don't be a wanker! Embrace what it means
to be a professional designer. Making the transition
from design student to successful creative often
involves a lot of reassessment, adaptation and
resignation--just when you thought you'd cracked it and
got that qualification, you realize that your actual
education starts here ." Written in plain and often
playful English, and featuring chapter headings like,
"How to relate to the business mind,"
"Clients, they write the cheques,"
"Manufacturers are a different breed,"
"Protecting your ideas," and "Identifying
the sharks," this must-have bible for any aspiring
designer also contains substantial interviews with
Neville Brody, Jason Kirk, Karim Rashid, Piers Roberts
and Paul Smith.