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The Art of Looking Sideways

Alan Fletcher

Hardcover, 529pages, 25.2 × 21.7 × 6.4cm

$75.00


The art of looking sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination.

It is an inexhaustible mine of anecdotes, quotations, images, curios facts and useless information, oddities, serious science, jokes, memories - and all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, colour and imagery. This book does not set out to teach lessons, but is full of wisdom and insights collected from all over the world. Describing himself as a ‘visual jackdaw’, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, colour, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value.

The art of looking sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and relish the odd and the unexpected.

 
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